AAIDO MA is a product and interior design studio.
Based in Napoli the studio is focused on products, furniture and interior design.
It develope its projects around a conceptual thinking that goes from the material to the function through the context.
The studio aim is to balance its creative process with the local handcraft skills.
Projects usually come out from a course that examine and analyse the relation between object and owner. The aesthetical aspects are than interpretated through local materials and production abilities.
As result, the project holds more strength and significance.
WHAT AAIDO MA MEANS
*AAIDO MA is just an acronym of our last names: A_architects, AI_adinolfi, DO_dell’aglio, + MA_ is a Japanese word which can be roughly translated as space, pause or the space between two structural parts.
*The spatial concept is experienced progressively through intervals of spatial designation. In Japanese, MA, the word for space, suggests interval.
*It is best described as a consciousness of place, not in the sense of an enclosed three-dimensional entity, but rather the simultaneous awareness of form and non-form deriving from an intensification of vision.